Author
The best clients and customers are those who seek you out because they have already heard of you. Steven Van Yoder’s book, Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort (second edition) shows you how to build visibility and credibility as a thought leader, mini-celebrity and indispensable resource to your potential clients and customers.
Originally published in 2003, and released as an updated second edition in 2007, Get Slightly Famous has become a marketing classic, earning praise and endorsements from around the world. The expanded new edition provides service professionals, growing firms, corporate marketers and company executives with a practical marketing “toolbox” of strategies for:
- Developing a comprehensive thought leadership program
- Getting consistent media attention
- Using speaking engagements to cultivate your target market
- Becoming a center of influence within your industry
- Leveraging the internet and Web 2.0 to its full potential
- Embracing cause marketing to build brand loyalty
- Creating ancillary “info products” that supplement your income and build public awareness
Get Slightly Famous is filled with practical tips and techniques, advice from leading marketing experts, and dozens of real-world success stories from slightly famous entrepreneurs. It provides a road map to help any business break out of the anonymity trap and effectively attract clients and customers
“A wealth of tips, tricks and techniques for acquiring and consistently holding media attention; using speaking engagements to become noticed by a targeted market; harvesting the full potential of the Internet; creating ancillary ‘info products’ to build public awareness, and a great deal more. Get Slightly Famous is excellent, profitable, and highly recommended …”
-Wisconsin Bookwatch/The Midwest Book Review
“Get Slightly Famous is more than slightly valuable, more than slightly fun to read, and more than slightly wonderful. It is loaded with insights I wish I had when I was first starting out. But I’m delighted to get them now, and I’ll bet every reader will feel the same.”
-Jay Conrad Levinson, Author of the “Guerrilla Marketing” series
“Few things can have greater impact on your personal brand and your organization’s brand recognition than developing and sharing your expertise with the world. Whether you call it becoming a thought leader or a public expert, or, as marketing guru Steven Yoder’s book espouses, Get Slightly Famous, you should do it. Trust me. I’m living proof that it works.”
-Keith Ferrazzi, Inc.com (author of Never Eat Alone)
“This how-to branding book’s premise is simple, yet powerful: Become a minor celebrity in your field of expertise, and you’ll get more business than you can handle. Small-business owners, especially those whose firms are intrinsically linked to their name and personal reputation, will find this book helpful.”
-Bill Madway, PR Week US
“Great book! Get Slightly Famous is a wonderfully practical guide that teaches you how to build your reputation as a business of choice in your market niche. Bring fame to your expertise and attract more business with less effort.”
-Brian Carroll, CEO InTouch, Inc. and author of Lead Generation for the Complex Sale
“In today’s competitive marketplace, individuals and small businesses have a lot to gain by branding and differentiating themselves. Those looking to get ahead are well served by the lessons found in Get Slightly Famous.”
-Mark Peshoff, Executive Director, Executive Thought Leadership, Cisco
