Steven Van Yoder is a journalist, marketing consultant and author who has spent most of the last fifteen years writing about business, travel, and current affairs. Since 1998, Steven has helped clients become recognized leaders in their industries through his San Francisco-based marketing firm, Get The Word Out Communications. As a social entrepreneur and advocate for poverty alleviation, he founded Global Initiative to Advance Entrepreneurship, a U.S. nonprofit organization.
Yoder has been published or featured in over 200 publications including The Washington Post, Inc, American Executive, Financial Executive, Home Office Computing, Costco Connection, Industry Week, Brand Marketing and dozens of business and consumer publications. His articles and insights about marketing, branding and international business appear on hundreds of websites.
Steven published Get Slightly Famous ™: Become a Celebrity in Your Field and Attract More Business With Less Effort in 2003 (second edition, 2007). Get Slightly Famous shows business owners and executives how to reach their best clients and customers by developing a unique brand identity and becoming recognized thought leaders in their industries. Get Slightly Famous is endorsed by Jay Conrad Levinson, author of the Guerilla Marketing series.